Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q So can we talk more about the brand? Because you guys have done that really well. You created a little, um, like hype storm on the internet and on socials. I'm wearing the healthiest hoodie that's ever existed. It's incredibly soft, and I'm not just saying that. Um, but could you share more about your brand strategy and how you got to that point?
A I think one of my biggest learnings Over the past decade in startup world is just the power of eponymous brands, right? Like meaning it is, you know, the name is really what it sounds like. Uh, and companies like Robinhood did this exceptionally well a decade ago. They came into the market, uh, in a time, you know, post 2008, and obviously they're a forty billion dollar company now, right? So it's something has worked. Uh, but they came into the market in a time when people were feeling super financially disenfranchised. Uh, and the brand literally stands for giving to the rich or stealing from the rich and giving to the, giving, giving to the poor. Uh, it's all about financial empowerment, right? There's a lot of like vibe to, to, to Robin Hood and the story and the ethos of, of, of the company. Uh, and they built a tool that helped people take control of their financial life and disintermediate, you know, the traditional almost financial advisor, um, or, or, or, uh, brokerage system. That brand has obviously hit mass market acclaim, and we kind of see there being very similar seeds right now in healthcare, right? Uh, United Healthcare CEO getting shot. People are very frustrated. You can't go more than like seven minutes on social media without seeing something about, you know, the Make America Healthy Again movement, uh, nanoplastics. It's just, it's reached a boiling point.…
AI assessment note: “power of eponymous brands... our whole ethos is to superpower people's health”
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q merch. Merch is great. We just had Arielle Zuckerberg on. She also loves merch. Merch is really important. But you created like a social wave with the hoodie, and you strategically did it with certain people. I'm very happy I got early access to it. Thank you very much. I got a couple people to buy it because I'm just so influential. But could you just share more about it?
A Molly, you're an influencer. Um, okay, so the, something we think a lot about internally is this, um, idea of concavity versus convexity, right? So a concave for curve, you know, the first part of the parabola, uh, it basically, um, you know, the idea of, you know, concavity basically states that if you Make something, you know, nine out of 10 versus eight out of 10, you're going to get diminishing marginal returns from additional unit of time. So we didn't want this to just be another merch drop. In fact, I don't even consider it merch. I consider it like an extension of the soul of the company, um, and an opportunity to, you know, give people a sense of identity when they are, you know, joining the superpower, the superpower community. So we, with that in mind, uh, we actually started with the narrative and the story. Before we even got into the physical, the physical product. And there's this bigger idea of just how, uh, you know, the institutions that be everything from like, you know, pharmaceutical industry and incentives to the other problems in the food supply chain, agriculture, um, big chemical, uh, uh, you know, are, are very relevant and topical for people right now. And it's, it's not quite yet as prevalent, uh, in our understanding of clothing. So we started this narrative like, you know, clothing might be making us sick. The, you know, the, the clothing industry …
AI assessment note: “we actually started with the narrative and the story. Before we even got into”
