The Exchanges

Q Okay. So for, to start things off, break down the video. What was the creative direction here?

A Um, you know, when we initially launched November last year, so less than a year ago now, we parodied the Humane video. It was like the perfect, I remember seeing that video where they, you know, they took out the little devices on the table, and they put the pin on, and they're just stale face, and, um, you know, RIP Humane, uh, rest in peace, but it was the perfect medium for doing a launch video where you have a phone on a table, and I had this, like, whole vision in my mind, and I called up our video production agency, I was like, we need to parody this video, and now, um, Here we are, like, nine months later, closing the Series A, and I'm like, we need to parody another video, and like, what do we do? And the latest video to have gone viral with a bit of that, like, cringe element is the Sam Altman, Johnny Ive, IO announcement video, and so we, we originally were not going to do it. I actually was like, no, we shouldn't do this. We should do this, like, cool futuristic video showing, like, the MetaCore receptionist before and then after, and Very serendipitously. I was on a call with someone and she was like, I'm a massive shit poster on Twitter too. And we were talking about like launch videos and she was like, you should do another parody video. And I was like, yeah, I have like one idea in mind. And she goes to the Johnny Ive video. And I was like, all right, fuck it. W…

AI assessment note: “we need to parody another video... the Sam Altman, Johnny Ive, IO announcement video”

Q Do you have to get different regulatory clearances for each one? Like what's that?

A No, there's no like individual specialty regulations we have to jump through, but we are, we do have to be HIPAA compliant. We do have to sign BAs with every customer. We hold like very high liability insurance. And so, and then we bear a lot of risk in terms of, we can never leak patient data. We can't give an AI like unfettered access to an electronic health record system. And so, There's a lot of things that we have to do to protect patient data, which we do, and we try to save as little as possible to our systems. Like I don't want all the patient data living on my, like on my, in my databases basically. And so anyway, we sign all those agreements and then we, we bear risk there. We also bear risk when it comes to like telephony communication laws. And so making sure that we're not like calling people at midnight or texting them at three AM or 10 times a day. So, um, there's a few different like regulatory hoops to jump through.

AI assessment note: “No, there's no like individual specialty regulations we have to jump through”

Q Did you have any issues with investors fundraising or at all from the beginning?

A No, it actually probably helps fundraising. I think like you have to be really good at storytelling to like actually do the posting. And I think that translates to storytelling, the vision and the pitch, and even like selling, I fucking, I love sales. It's my favorite thing to do. And so it helps with, I think they kind of get the vibe that you can tell a story to anyone. So it really helps there. Um, funny enough, like during this recent round with scale, they do background checks on all their founders and they go like deep and apparently Jeremy, our lead investor, gets a call from their, like, I don't know if it's their GC or someone. I don't know if I should share this, but whatever. I don't think he'll care. And, um, they were like, did you know Alex has quite an online social presence? And he was like, Yes, I know. He has some posts out there.

AI assessment note: “No, it actually probably helps fundraising.”

Q Talking about, okay, you just reached, reached a new milestone. How do you think about growth within the company? Like, what are the metrics that you've recently hit and how are you measuring them?

A Um, I mean, we're doing, like, tens of thousands of conversations per day. I'd love to get to, like, millions of conversations per day, and that's just a function of how many clinics you can deploy at or how many, like, uh, I guess campaigns you can run on behalf of, um, these healthcare clinics, and so that's really our next twelve-month goal is just to scale to thousands of clinics live with us answering the phone when it comes inbound, us doing all their outbound campaigns. Um, that's really how we, those, those are, it's very clear How we measure success in that regard. If we are having a bunch of resolved conversations independently of a human being involved, then we're doing our job well.

AI assessment note: “we're doing, like, tens of thousands of conversations per day.”

Q Yeah. But, okay, so let's talk about that a bit. So how did you, like, manage posting and being, like, so strong with communications and, and marketing? I guess, like, online written is, like, it definitely is your super, like, superpower. Um, how did, how did that affect, like, any of these processes or even just, like, starting a company?

A I never thought I'd be, like, viral on Twitter. Um, when I started posting, I remember vividly the year because I was working, I had sold the first company or working for the acquiring company. They had like a no, a hard no on like social policy. And I always felt like locked up. I was like, I can't post anything like this is dumb. And, um, and I'd been on Twitter for a while as a reply guy. Before that, I deleted a lot of my old tweets of like replying to random VCs who were raising for the first company. I don't know, for whatever reason, I've always had a satirical, like terrible sense of humor. It was like the perfect Twitter was the perfect medium for just like posting dumb satirical, either like stories or jokes or like a lot of it was self-deprecating humor. I kind of joked that Twitter is my standup comedy. Cause like, I do like, I would joke about product managers and I am a pro I was a product manager and like people thought that was funny. And then I just kept doing it and doing it. And all of a sudden it would just like snowball. And yeah, here, I still do it for the love of the game. There's like no Ulterior motive with Twitter. I don't do it because I want like a million followers. I just like find it fun.

AI assessment note: “Twitter was the perfect medium for just like posting dumb satirical, either like stories”

Q What do we start with? What's the starter pack for peptides?

A Well, So I do work with a longevity doctor. I want to shout him out because he is amazing. So if you go on Instagram, you can find Dr. Vass, V-A-S-S. Vassili is his full name or first name. Um, I work with him. He's like my virtual longevity doctor. And, uh, he is who actually really got me into peptides. And I, I went through this whole hormone optimization, I would say like journey Starting beginning of this year, so January of this year, and, um, went on TRT, which is testosterone injections. I had lower than I wanted test free T and total T. So that was like, step one was we tried some natural stuff. It was like, fine. Then I was like, just like, let me inject things. And so we started injecting things and, um, TRT is life changing, but we started to like experiment with some peptides. And so I think it really depends on what you want is kind of the first thing. And so for me, it was like muscle recovery, Growth, like muscle growth, um, better sleeping, things like that. And so I started with, um, CJC, they all have these crazy, like crazy names, but CJC, 1209, five. If a more Ellen, which is, uh, it basically like signals to your brain to produce more, um, IGF one and like growth hormone essentially. So it helps with muscle growth and all that. Um, I'm on another cycle of that now. So you're supposed to cycle these things. I've tried, um, BP, Oh my God, BPC-twelve-nine-fiv…

AI assessment note: “I think it really depends on what you want is kind of the first thing.”