The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Giglio: Transitioning from PLG to SLG is much easier than vice versa
“We all know it's a lot easier to go from PLG to SLG than to go from SLG to PLG.”
Giglio: Separating enterprise CS and PLG touches divides teams solving identical problems
“Many of you might work in organizations where you have a customer success team. That's like the high touch customer success team. And then oftentimes what happens is there's a marketing organization or a product organization that is doing customer touches to y…”
Canva grew from 170M to 230M MAUs under Rob Giglio.
“At the time. Canva was like, Maybe a hundred and seventy million monthly active users. We're at two hundred and thirty million monthly active users now.”
Canva defines monthly active users by completed designs, not app opens
“We at Canva try really hard to make sure that when we say monthly active use, it's actually completing a design. So it's not just opening something and starting, it's opening something and finishing, feeling like they've completed it. It's been shared with som…”
Giglio: Companies adding enterprise sales should not create separate sales cultures
“The thing that was really, I think as anybody who's a founder in here, the thing that really mattered a lot was like, don't have two different cultures. Don't build an enterprise culture over here with like all the downsides of what we think of as enterprise c…”
Giglio: Effective journey mapping tracks individual users from awareness to loyalty
“I think the difference between those that talk about it and those that do it well are the ones who do it well actually start to embed the tracing and tracking of a customer journey from the very first point of awareness all the way through some expression of l…”
Giglio: SaaS companies overlook the cost of letting customers struggle unassisted
“A lot of us don't pause and actually like unpack the economics of our business models such that we do think about like, what is the real cost of letting a customer Wallow. Versus what is the real cost of providing some level of support?”
Giglio: SaaS companies should orchestrate post-sale experiences better than pre-sale acquisition
“That orchestration actually is better served in the post-sale environment. Like we should be better in the post-sale orchestration of customer experiences than we are in the front side, because most of us, if we're in a SaaS business, we have an install base a…”
Giglio: Canva adopts Winning by Design's SPICED sales methodology
“And for the record, we did pick Winning by Design. We are using Spiced. We have a little bit of a Canva flair on it.”