Giglio: Canva adopts Winning by Design's SPICED sales methodology
Rob Giglio · AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO · Jul 10, 2025 · at 16:07
Rob Giglio, Chief Customer Officer at Canva, describes how Canva structured its enterprise sales motion after operating primarily as a product-led growth business.
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“And for the record, we did pick Winning by Design. We are using Spiced. We have a little bit of a Canva flair on it.”
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“We at Canva try really hard to make sure that when we say monthly active use, it's actually completing a design. So it's not just opening something and starting, it's opening something and finishing, feeling like they've completed it. It's been shared with som…”
Giglio: Companies adding enterprise sales should not create separate sales cultures
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“I think the difference between those that talk about it and those that do it well are the ones who do it well actually start to embed the tracing and tracking of a customer journey from the very first point of awareness all the way through some expression of l…”