The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Campbell: Product leaders should treat customer research like prosecuting attorneys, not blindly obey it
“When you're doing customer research, you are not making decisions based on what your customer says. That's not your job. Your job is to get the information, understand where they are, almost being a prosecuting attorney, and then filtering that information and…”
Patrick Campbell Feb 18, 2021 ▶ 18:34 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Insight
Campbell: Features used by under 40% of users should become paid add-ons
“Any feature or functionality that is used by 40% or less of your customer base or that particular group so a tier, if you have a feature in there, anything that's used 40% or less, that's a really strong candidate to pull out and basically sell across the whol…”
Patrick Campbell Feb 18, 2021 ▶ 25:51 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Insight
Campbell: Plain text dunning emails outperform designed corporate emails for recovery
“Do not send highly branded designing emails. They don't work as well. Plain text emails that appear that they're actually from a human. They work really, really well.”
Patrick Campbell Feb 18, 2021 ▶ 33:53 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
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