The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Vassell: Distributed field sales requires software plus embedded payments unit economics
“There are other businesses that, or other verticals that don't have the density and that also don't have the unit economics. To get the payback that you need on a distributed workforce, right? We do because of the software plus embedded payments model, right? …”
Jonathan Vassell Nov 3, 2023 ▶ 9:55 The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
Insight
Vassil: Smaller sales territories drive higher growth than broad ones
“What we know is the territory size you give the rep will dictate your growth rate, right? And so while we could have given our first rep the entire city of Seattle, We knew that'd be counterproductive going back to the density, right? And so the key is to, and…”
Jonathan Vassell Nov 3, 2023 ▶ 14:50 The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
Insight
Vassell: Restaurants have higher rooftop density than any other vertical
“There is no other vertical that's, that has that many rooftops. In the U S or across the globe, right? So if you think about any city block, right in San Francisco or Miami or wherever it might be, you may have a pet store, you may have a drug store, right? Yo…”
Jonathan Vassell Nov 3, 2023 ▶ 5:45 The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
Insight
Vassil: Eight in ten happy restaurant customers have referrals to offer
“Ask them if they know of someone that might be in the market, eight times out of 10, they do. Bottom line, eight times out of 10, they do.”
Jonathan Vassell Nov 3, 2023 ▶ 27:56 The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
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