The Ledger
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Altman: Lattice put 5 of 7 engineers on new product at $2M
“We were at two million of ARR, and we had seven engineers, and we put five of them on this engagement product for like nine months.”
Altman: Lattice Engagement launch almost doubled quarterly bookings rate overnight
“We had a humongous lift. We almost doubled our quarterly bookings rate overnight when we launched it. But then when you pulled it open, like, 20% of the lift was explained by the higher pricing. Almost all of it was explained by the better conversion rate and …”