The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Firestone: Community members drove 2x pipeline and 3x lower attrition
“This is from a community that I used to lead. So driving growth and ROI. We saw for members of the community, two times more pipeline, two times bigger deals, 33% higher product adoption, and three times lower attrition.”
Firestone: Community peer support saved $2M per month in support costs
“Then when it comes to support costs, there were 4000 questions that were answered in the community like in a community forum. 83% of those were answered by other members of the community. And we calculated that that was two million dollars a month in support s…”
Firestone: Every executive department should share a top-level community goal
“Every team should have a goal that's shared with community across the board on the exec team, because there's other teams that you don't even think about that you really need to work with to build a community like accounting or legal, and they have to be putti…”
Firestone: Community must connect peers rather than broadcast company messaging
“Community is your people connecting to each other over a shared set of interests and values, and your company is the glue that sticks them together. I cannot stress how important this is. Community is not an opportunity for you to build, you know, your connect…”
Firestone: Building enterprise communities for every audience at once is a mistake
“Now, would I say build for every single one of your audiences right off the bat? Absolutely not. That's a terrible idea. You need to prioritize the audiences that you want to work with, but it can really include everybody, and it's a good idea to include every…”
Firestone: Co-creating communities with early users turns them into fierce recruiters
“When they do that, they will feel such a sense of ownership over that community that they will be your fiercest advocates in the community, and they will be the people that are engaging and recruiting people into the community because of that sense of ownershi…”
Firestone: Offloading Community to Inexperienced Staff Slows Growth and Adds Risk
“I've seen so many businesses that make the mistake of just kind of adding community to somebody's already full plate, or hiring or promoting an executive that has zero community experience. That is, it's very tricky because it will slow you down, but it also p…”
Firestone: Pair Mid-Level Community Hires with Consultants When Senior Talent Is Scarce
“There aren't a ton of people that have been doing this a really long time. So what I would recommend if you can't find someone super senior, look for someone that has, you know, four or five years of experience, bring in a community consultant and the communit…”
Firestone: Building an enterprise community requires a minimum of two hires
“So I recommend if you really want to build a community, then you need to start with at least two people. It's really a good way to go. I mean, unless you're very small, that's not a hard and fast rule, but if you look at all of these things that have to happen…”
Firestone: 93% of community members discovered new products via community
“So we surveyed the members of our community and 93% said they discovered new products and solutions in the community. 81% said they saw higher productivity in themselves because they were part of the community. And then 82% saw an increase in their ROI.”