This episode carries Holly Firestone's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Holly Firestone, Head of Community at Venafi, discusses common organizational pitfalls when staffing enterprise community initiatives.
“I've seen so many businesses that make the mistake of just kind of adding community to somebody's already full plate, or hiring or promoting an executive that has zero community experience. That is, it's very tricky because it will slow you down, but it also puts you at risk because there are a lot of parts of community that people need to know how to react to.”
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More from Holly Firestone
AssertionNot checkable as stated
Firestone: Community members drove 2x pipeline and 3x lower attrition
“This is from a community that I used to lead. So driving growth and ROI. We saw for members of the community, two times more pipeline, two times bigger deals, 33% higher product adoption, and three times lower attrition.”
Holly FirestoneJun 1, 2022▶ 5:18Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
AssertionNot checkable as stated
Firestone: Community peer support saved $2M per month in support costs
“Then when it comes to support costs, there were 4000 questions that were answered in the community like in a community forum. 83% of those were answered by other members of the community. And we calculated that that was two million dollars a month in support s…”
Holly FirestoneJun 1, 2022▶ 5:32Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
Insight
Firestone: Every executive department should share a top-level community goal
“Every team should have a goal that's shared with community across the board on the exec team, because there's other teams that you don't even think about that you really need to work with to build a community like accounting or legal, and they have to be putti…”
Holly FirestoneJun 1, 2022▶ 14:30Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
Insight
Firestone: Community must connect peers rather than broadcast company messaging
“Community is your people connecting to each other over a shared set of interests and values, and your company is the glue that sticks them together. I cannot stress how important this is. Community is not an opportunity for you to build, you know, your connect…”
Holly FirestoneJun 1, 2022▶ 2:07Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
Insight
Firestone: Building enterprise communities for every audience at once is a mistake
“Now, would I say build for every single one of your audiences right off the bat? Absolutely not. That's a terrible idea. You need to prioritize the audiences that you want to work with, but it can really include everybody, and it's a good idea to include every…”
Holly FirestoneJun 1, 2022▶ 3:09Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
Insight
Firestone: Co-creating communities with early users turns them into fierce recruiters
“When they do that, they will feel such a sense of ownership over that community that they will be your fiercest advocates in the community, and they will be the people that are engaging and recruiting people into the community because of that sense of ownershi…”
Holly FirestoneJun 1, 2022▶ 7:20Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
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