The Ledger

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Insight
Mathrubootham: Invest in a second product immediately after first PMF
“The work that you do in product today is going to help you in revenue two, three years down the line. And especially once you have product market fit in the first product, when the revenue is coming in, that's when you will have the time to actually invest in …”
Girish Mathrubootham Sep 15, 2023 ▶ 15:51 Building a Global SaaS Empire | Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
Insight
Mathrubootham: Every PLG or inbound company eventually adds field sales
“Every company that started with PLG or inbound, at some point of time, you can see they will overlay a field sales motion.”
Girish Mathrubootham Sep 15, 2023 ▶ 21:25 Building a Global SaaS Empire | Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
Insight
Mathrubootham: Celebrate employee craftsmanship instead of pushing revenue metrics
“They're important for the board, but you cannot push down the metrics to the people. So you have to celebrate your employees for making biryani. So like if your marketer is writing a brilliant blog post or your AdWords person is coming up with a creative campa…”
Girish Mathrubootham Sep 15, 2023 ▶ 18:57 Building a Global SaaS Empire | Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
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