The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kellogg: The SaaS IPO Bar Has Risen to $500M ARR
“The IPO bar is just spectacularly high right now. I think it's around five hundred million in ARR by my math.”
Kellogg: Enterprise SaaS startups should wait until $100M+ ARR for second product
“In terms of second product, I talked about Jason Lemkin's work before, but he's done a series of tweets and blogs, and from his research to me, for most companies, it's probably a hundred million plus in ARR, and maybe multiple, for the companies I work with, …”
Kellogg: Most marketers lack rigorous thinking and confuse executives with jargon
“You're confused by ill-defined terminology and process, most marketers are not that rigorous in their thinking and you're drawn into conflict between sales and marketing, right?”
Kellogg: VCs bludgeon founders by expecting best-in-class metrics across every single category
“You know, a VC will look across their portfolio and think of the best CAC payback period, the best LTV to CAC, the best rule of 40, and ask you to do, you know, beat them on all four, right? It's inherently unfair. It's a form of bludgeoning, right?”
Kellogg: Upgrading SaaS metrics often requires replacing non-strategic RevOps and FP&A staff
“The change management is hard. It may require staff upgrades, particularly key analytics roles like RevOps, FP&A. Sometimes those people are not that strategic. They're not that fast, right? That they're good at making a budget and they're good at getting comp…”
Kellogg: Founders should take $50M even if planning to raise $25M
“You might go out thinking you're gonna raise twenty-five million, and in this world, find out that you can raise 50. Should you take the 50? In my opinion, yes.”
Kellogg: Placing Sales Reps in NFL Cities Is a Terrible Strategy
“A lot of people do NFL cities, which I think is a terrible strategy, but you could do that if you want. Just, if there's a football team, put salespeople there. Not, not my recommended one, but people do it.”
Kellogg: Small PE firms are better than VCs at solving technical debt
“I actually believe private equity people are better than VCs at solving it, right? Because that's what they do for a living. They buy old, not those super big ones like Tomo Bravo or Vista, but the smaller PE firms who buy, kind of, 20 to fifty million dollar …”