The Ledger
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G2: Only One in Three Buyers Primarily Trusts Vendor Websites
“Only one in three buyers actually looks at a vendor's website and says that this is the information source that I trust the most, and that's a big challenge for vendors, because typically your website is your channel to the market.”
G2: 57% of Software Contracts Are Now Six Months or Less
“57% of software contracts now are six months or less.”
G2: 48% of Enterprise Buyers Now Pay for SaaS via Credit Card
“53% of buyers most often now are buying SAS with a credit card, and the enterprise is coming up pretty quickly as well. 48% of people in the enterprise say they most often buy with a credit card.”
Perrine: Software Vendors Are Very Weak at Providing Hard ROI Metrics
“I think vendors have been very weak when it comes to ROI. A lot of vendors have very big picture ROI, this is what we can do, but they don't have the hard ROI metrics, the benchmarks, those ROI success stories”
G2: Software Buyers Now Expect Positive ROI Within Six Months
“When the study came out late last year, it's now six months. So buyers want to see from signing a contract to six months, they want to see positive ROI.”
G2: Four of the Top Five Software Buyer Obstacles Involve Content
“From our study, the top five things holding back buyers, four was content.”
G2: 55% of $20K+ Software Deals Close Within Three Months
“So we see 55% of software buyers buying software over 20,000 dollars. They can transact in three months or less.”
Buyers Now Demand ROI Validation at the Start of Sales Cycles
“Buyers are now not looking at ROI at the end of the sales process where they've traditionally looked at it. Many are now looking at the beginning of the sales process.”
G2: Average Mid-Sized Company's SaaS Apps Will Rise to 119
“From G-II's data, we've seen that the average mid-sized company last year had a 111 SAS applications, and we're estimating that by next quarter, that's gonna rise to a 119.”
G2: Implementation, Fast ROI, and Usability Drive Software Purchases
“I need software that's easy to implement, I need to get a quick ROI, and I need it to be easy to use. And this has been pretty consistent in our buyer study. You know, year on year, these are the top three attributes that are driving buyers' decisions.”
G2 Lists 823 Competing Products in Its CRM Category
“If you look at G-II CRM category right now, 823 different CRM products qualify for the category.”
G2: 71% of Software Buyers Report Increasing Stakeholder Involvement
“71% of buyers said that stakeholders are added to the buying process either always or frequently, and that's an 11 percentage point increase since twenty-twenty-one.”
G2: 60% of Software Buyers Report Frequent Decision-Maker Turnover
“We've seen a 60% rate of where people are saying decision makers are changing either always or frequently.”
G2: 69% of Software Contracts in India Are Under Six Months
“India is the global outlier. 69% of software contracts are six months or less.”
How Shrinking G2's Contract from Twelve to Three Pages Accelerated Sales
“You know, our finance team last year took our 12 page contract, made it three pages. I can't tell you what an impact that had on our business. Less legal reviews. Less red lines. Deals get done quicker. We don't have deals dying at that legal stage, which some…”
G2 Plans Shift Toward ChatGPT-Style Personalized Software Recommendations
“Ultimately for us, we want to make it a more Google-like experience, and shame on me saying what everyone's been talking about the last couple of months, chat GPT type experience, where you're really looking at
What is best for me?”