The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Roberge: Startups fail primarily by scaling at the wrong time
“I personally believe the number one failure reason for startups is they choose the wrong time to scale and they choose to scale at the wrong pace.”
Roberge: Inbound leads rarely drive million-dollar enterprise deals
“Inbound is probably not going to drive enterprise. Like it's really rare to get an inbound lead and be like, and then three months later, oh, we have a million dollar account.”
PLG Pricing Paywalls Should Target Enterprise Security Rather Than Virality
“I personally like putting it here if we can. Because the end user is not going to care if the executives have to pay to make this secure, or to get the dashboard that they, so they can know more about their business, or to integrate it with their tech stack. I…”
Roberge: Sales reps cannot effectively sell both $3K and $100K deals
“When we walk into organizations, and you have five salespeople, and all those salespeople are selling 3000 dollar ACV deals, and a 100,000 dollar ACV deals, that's not gonna work. Like, usually sellers are tuned for one way or the other”
Roberge: Start annual planning by October 1 to hit revenue targets
“Don't wait till January to build your bottoms up plan. Cause you'll realize that you should have hired four reps in Q four to hit your 20, 24 plan. Please start your annual planning process on October first so you can hit your 20, 24 number.”
Siloing Marketing and Product in PLG Startups Creates Local Maximums
“They don't put, like, marketing in charge of free user acquisition and product in charge of monetization and retention. They put them all working on the North Star metric today because if you don't, you're gonna end up with local maximums.”