The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Peters: Marketers must engage prospects during initial consideration before buying begins
“You need to engage prospects when they are even considering a solution so that you can ensure that your company is top of mind when they start to think about the shop by process.”
Marqeta CMO: Homepage direct traffic must outpace revenue growth
“In addition to that, to measure brand, we measure the direct traffic to the homepage, the monthly unique traffic,
And ensure that is growing at a much faster pace than our revenue. This is the tip of the spear in terms of leading indicator.”
Shortchanging Hiring Is the Biggest Mistake Leaders Make
“Hiring is your most important job. And if you do hiring well, then it makes it infinitely easier to do the rest of your work. And most people shortchange that. And I think that's the biggest mistake that people make. If you're not getting the leverage that you…”
Listening Is a 'Taking Job'; Leaders Must Actively Remove Roadblocks
“The job is to be in service to the team and to help make their jobs easier so that they can do what they do best, which is go close a lot of deals. And so not only listen and learn because that's a taking job, but in every one of those conversations ask, what …”
Enterprise B2B Companies Should Avoid Expensive Brand Awareness Campaigns
“And you're not going to run a brand survey for a 100,000 dollars to see how your brand is doing. You don't have millions of dollars to run a brand campaign. And I would also say in enterprise B to B marketing, nor should you. You are not targeting everybody in…”
Intent Data Has Replaced Web Forms as the Primary Lead Signal
“The third one is intent is the new lead. It used to be many years ago that we would just sit and wait for those forms to be filled out. And we say, Hey, we have a lead.”
Marketing Must Offer End-to-End Enablement, Not Just Sales Collateral
“In order to effectively help and support a revenue organization, you need to be thinking more end to end. So for example, if they are trying to fill skills gaps on the customer teams, Should we be thinking about training and certification? If they are thinking…”
Tie Sales Rep Compensation to Deal Gross Profit, Not Just Revenue
“So our sales rep compensation is tied To the ultimate gross profit on the deal and ensuring that not only is the program scaled, but priced at value, right?”
Developers Act as Secret Shoppers for Enterprise Buyers
“Because I guarantee you, that when you reach out to that person to have a sales conversation, they will turn to the developer and say, Hey, have you heard of Marquetta? Have you heard of this technology? What are your thoughts? Developers are the secret shoppe…”
Modern Revenue Professionals Must Be All-Around Athletes
“I now believe revenue Team members are almost all around athletes, and you have to be in order to do that job well, because not only do you have to market and sell, but you have to have a deep understanding of the platform and product, not just some high level…”
High-Growth Companies Need 100% YoY Growth in Direct and Organic Traffic
“And for a high growth company, A minimum growth that you should be seeing is a hundred percent year on your growth in direct and organic, and if it's not growing at that rate, either you don't have the right content on your site to draw the right traffic, or y…”
Peters: Marqeta uses weekly search intent alerts to intercept card issuing prospects
“So for example, for Marquetta, I want to ensure that if certain companies are searching for card issuing and processing that they show up on my radar. And then I get this email actually every Monday morning and our team looks at these alerts and then looks at,…”
Revenue Leaders Must Maintain Emotional Endurance Through Sales Volatility
“You tend to go with those highs and lows, and I've always been impressed with members of the revenue organization who lead with a sense of very strong emotional endurance and are really able to balance the short and long and really focus on the big picture bec…”