The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 24 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Thomas: Enterprise PLG startups must reach a 50-50 sales-to-self-serve revenue split
“When you're a PLG self-serve business, you at some point need to actually have sales led, especially after you're going after enterprise organizations, be approximately fifty-fifty of your net new revenue that you're generating, and we are far from that ratio,…”
Thomas: Async workplace video will match consumer scale within ten years
“We think that over the next decade that Async video will be as big as it is in the consumer landscape at work.”
Thomas: Loom raised its Series A with zero revenue despite 80% rejection
“So we went to go raise our Series A as a B to B SaaS company, and it's not like we were below the revenue standards that you typically hit. We had no revenue at that point. And the Series A fundraise actually took a long time. It took about four months, five m…”
Thomas: Early-stage founders must commit to a single product distribution channel
“Now you end up adding on channels over the course of time, but when you are an early stage founder and CEO, you truly only have time for one, right? And there should be one that's as directly aligned with your company as possible, and just go after that one as…”
Lee: Enterprise companies lack the funnel volume for precise pricing experiments
“It's really, really hard to have enough volume so far down the purchase funnel to actually run an experiment that gives you really precise results. And even if you do, it'll take you a really long time to get enough data on things like churn that actually will…”
Loom appeases angry customers with the most generous version of pricing experiments
“Being on the receiving end of pricing and packaging experiments can be really frustrating if you find out. And so we've had a philosophy of, hey, if someone finds out or if someone is really unhappy, how do we just give them the most generous version of our po…”
Loom reserves pricing experiments exclusively for its highest-risk, highest-impact changes
“We rarely are running experiments like on a quarterly basis on pricing. These are really reserved for our highest impact, biggest risk changes.”
Thomas: Video is highly efficient for encoding knowledge but inefficient for decoding
“Video is very efficient from an encoding perspective, but inefficient from a decoding perspective for the person receiving”
Thomas: Loom eliminated seat pricing negotiations with fixed rate cards in 2022
“So the big change that we made starting in October of last year is that we reset to high velocity sales model, which is like standardized price card. Like this number of seats gets you this price per seat. It like removes the negotiation part.”
Thomas: Loom avoided building a dedicated video inbox for five years
“For us, for the first five years, one of our, like, core product principles is nobody wants another inbox to check. Like you already have Slack, you have iMessages, you have email, like, when does Loom reach a threshold of being another inbox, and even if we c…”
Thomas: Pre-seed investors pressured Loom to verticalize for a Salesforce acquisition
“From our pre-seed investors, they wanted us to verticalize specifically with the sales persona, because they're like, you need to build this set of features, and then you do it over the course of the next couple of years, you get to this ARR, and you get acqui…”
Thomas: Consumer asynchronous video apps failed due to decoding inefficiency
“There's been plenty of consumer products out there over the course of time that allow for async video conversations. It's like, you record, then somebody records next, and the next person records, and None of those have reached mass adoption, and I think it's …”
Thomas: Loom probably should have verticalized its product in year five
“I think that we could have started going vertical sooner. I think we probably could have started doing that at year five or six versus year seven”
Betakure: Loom, Coinbase, Chime, and Faire recently signed new office leases
“Companies like Loom and Chime, Coinbase, Benchling, Gem, Fair, Afterpay, all of these companies, many of which are our clients, have leased office spaces in the last six months.”
Joe Thomas: Async Video Submissions Boosted Loom's Interview Pass Rate 50%
“And what this leads to is a 50% higher pass-through rate versus when we've done live take-home presentations during our super day process, and the reason being is that we take some of the interview process and we make it async, is that we review that take-home…”
Joe Thomas: Loom Attains a 72% Job Offer Acceptance Rate
“So our acceptance rate is 72%, which is 11% above industry standard in a really tough market.”
Lee: Changing core package pricing is riskier than launching new products
“When you're rolling out a completely new product, worst cases, no one buys it, which is obviously really bad, but you're not actually detracting from your bottom line. Whereas if you're changing an existing package that You already have the majority of your cu…”
Thomas: The average Loom video recording lasts two to three minutes
“Looms tend to be about two to three minutes in length on average, so it's a long form message, it's not A five-second message that you're sending to others”
Thomas: Loom faced a 98% investor rejection rate across 100 pitches
“We had done about a hundred investor pitches, and again, only had gotten 25 K from two people, so that's a two percent hit rate. 98% were just straight-up no's, including from friends and family”
Thomas: Loom survived on $25,000 and mere weeks of remaining runway
“We were truly a few weeks away, not just in terms of the 25,000 dollars that we had raised in angel money, but all of our personal savings as well.”
Thomas: Re-recording single-sentence mistakes is Loom's top user complaint
“We're working on cam and voice avatars that you'll be able to edit via the transcript, so if you want to delete a sentence and retype it, You don't have to re-record, which is the number one pain point that we hear from users, is that, damn, I nailed that five…”
Thomas: Product-led virality remains the core growth engine for Loom
“This is still the core growth engine of Loom today, which is that people record videos, they send them to others, and they get so much value out of it that they talk to one another about how they end up using Loom, and that's the core engine of Loom's growth t…”
Thomas: Loom links expand into inline playable videos across 2,000 platforms
“When you paste a Loom link, there's 2000 platforms in the world that expanded into Loom video in line, because we replicated the YouTube model, where it's like, you don't always want to click a YouTube link to go to YouTube to watch it, you just want to watch …”