Lee: Changing core package pricing is riskier than launching new products
Janie Lee · How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk · Dec 3, 2024 · at 10:51
Janie Lee, Head of Product at Loom, compares the risk profile of testing new product tiers versus modifying core existing pricing packages.
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“When you're rolling out a completely new product, worst cases, no one buys it, which is obviously really bad, but you're not actually detracting from your bottom line. Whereas if you're changing an existing package that You already have the majority of your customers converting on. Any little move there can really change the bottom line of your business instantly”
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