The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Partly held up
Bedecarre: Apple, Meta, Salesforce, and Slack back in offices by April 2022
“Big tech, you know, that Apple, Salesforce, Facebook, Meta you know, Slack all of these companies are kind of targeting over the next couple months, but by April, they will all be back.”
Justin Bedecarre Feb 27, 2022 ▶ 5:56 The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
Opinion
Paid social is probably the worst customer acquisition channel
“Paid social is probably the worst acquisition channel, especially with the Apple privacy changes.”
Joshua Browder Apr 6, 2023 ▶ 14:31 Being a Rebel to Build a Movement: Non-Traditional Approaches to Scale | DoNotPay CEO Joshua Browder
Insight
Gunderson: Without owning your data, you cannot control real-time updates
“If you don't own the data, you don't have control to update it.”
Eric Gunderson Aug 28, 2018 ▶ 21:20 Bootstrapping vs Fundraising
Insight
Bonnici: Adversarial brand positioning is only necessary for market challengers
“I think it can be done really, really well, but once you get to a point, you don't need to do that anymore. Like, Apple doesn't need to talk about PC anymore, right? They're number one. I think it becomes more of a thing only if you're not number one.”
Ryan Bonnici Feb 8, 2021 ▶ 17:11 How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici
Insight
Cohen: Great tech leaders act as editors rather than makers
“What Jobs did is he hired the best designers in the world and then held them to a very high standard, which is what an editor does, not a writer. Not a maker, an editor.”
Jason Cohen Jan 8, 2019 ▶ 11:40 From Burn-Out to $100M in ARR with Jason Cohen, Founder of WP Engine
Disclosure
Halligan: HubSpot Specifically Models Its Internal Organization After Apple
“We'd model ourselves. The one company we model after is Apple. We're no Apple. They'd be like to pick the R and we try to copy them.”
Brian Halligan Jan 3, 2025 ▶ 12:36 HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
Disclosure
Lerman: Yext's iBeacon product 'Zone' was his biggest career failure
“One of the biggest failures of my career was a thing called a zone at Yext. It was a product that Used a beacon. I don't know if you remember the beacons, the iBeacon protocol that Apple launched, that basically was this Bluetooth thing that could wake up your…”
Howard Lerman Apr 27, 2023 ▶ 39:12 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Assertion Partly supported
Hale: Apple maintains an NPS in the 70s despite premium pricing
“NPS leader. Apple. Oh my god. NPS in the seventies. Crushing it. Premium price point, too. Really interesting. High price, high NPS.”
Tom Hale Oct 9, 2018 ▶ 9:53 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Assertion Contradicted
Gunderson: Nine of Apple's 13 acquisitions in 2013 were geo-related
“I think that, that, that, that year Apple bought, of their 13 acquisitions, nine of them were geo-related.”
Eric Gunderson Aug 28, 2018 ▶ 20:11 Bootstrapping vs Fundraising
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