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Hays: Media is a barbell favoring tech platforms and solo creators

Jordi Hays · Software Stocks Have Massively Crashed. Here's What Founders Need to Know. · Feb 15, 2026 · at 17:04

Jordi Hays explains the content landscape strategy behind TBPN, comparing individual creators and major streaming platforms to mid-sized media firms.

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“Media is now a barbell. You're going to do great if you're a platform, a Spotify, a YouTube Netflix, et cetera. And you're going to do great if you're a personality individual, low, low, you're just like Joe Rogan, you're creating content. But if you're in the middle ground where you have like, you know, a 200 person team and you're trying to roll up talent, you're kind of competing with personalities and the platforms, you're going to be in a rough spot.”

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