Adding enterprise sales to a self-serve business is easier than the reverse
Cameron Deatsch · How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch · Mar 7, 2023 · at 27:47
Atlassian CRO Cameron Deatsch explains the operational difficulty of introducing product-led growth to a company that initially built a sales-led go-to-market structure.
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“It's a lot easier To build a self-service business first and add sales later, then build a sales driven business first and add self-serve later.”
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