Stone: Separating strategies by sales channel creates silos and destroys synergy
Dorian Stone · Scaling from Consumer to SMB to Enterprise with Grammarly Head of Organizations Revenue Dorian Stone · Jan 20, 2022 · at 25:56
Dorian Stone, Head of Organizations Revenue at Grammarly, reflects on go-to-market leadership pitfalls when scaling multi-channel sales.
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“The one thing that I would, that I try to avoid personally and has worked out well is this idea that we have different strategies for different channels or different teams deal with specifically different deal types and sizes. I found that that actually inadvertently starts to create silos and you actually lose the synergy that you'd otherwise be able to get.”
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