Products With High Retention Will Eventually Solve Acquisition and Monetization
Mark Roberge · Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge · Sep 27, 2022 · at 6:07
This episode carries Mark Roberge's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Mark Roberge, Managing Director at Stage 2 Capital, outlines why free user retention is the most critical milestone in product-led growth.
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“I might argue that if you can get people to stick and continue to use your product, you will figure out the scalable user acquisition model, and you will figure out the monetization model.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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