Zapier ideates marketing campaigns by reverse-engineering its competitors' failures
Giancarlo Leonetti (GC) · Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Zapier's CRO · Feb 9, 2024 · at 26:12
Zapier CRO Giancarlo Leonetti explains his team's internal approach to campaign ideation and competitor analysis to Sam Blonde.
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“The recommendation in something we have been doing internally a little bit is oftentimes you could look at competitors or, and you look at things that work, you try to do the thing that they did that worked, but we try to reverse engineer competitors' failures.”
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