Beechuk: Selling to former customer champions at new jobs shortens sales cycles
Scott Beechuk · Increasing Runway Without Sacrificing Growth with Norwest Venture Partners and Andreessen Horowitz · Nov 3, 2022 · at 26:11
Scott Beechuk, Partner at Norwest Venture Partners, shares high-efficiency outbound sales frameworks for enterprise software startups navigating economic downturns.
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“So, in a downturn, do more of hunting down your old customers and new jobs. You can really reduce your sales cycle.”
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