Egnyte avoids consumers and large enterprises to target the mid-market
Rajesh Ram · "Land, Expand, Explode: How to Win the Long-Game in SaaS" Egnyte Co-Founder Rajesh Ram · Aug 1, 2019 · at 4:03
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Rajesh Ram, co-founder of Egnyte, discusses the company's ideal customer profile and market segmentation strategy at SaaStr Europa.
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“We decided that we're going to focus on two segments, what we call a commercial segment and a mid-market segment, and we said we're not going to focus on these other segments which is real large enterprises and also consumers, so we don't offer free solutions to consumers, nor do we go after really big Blue elephants, as our CEO likes to call them, we kind of focus right in the middle.”
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