Gontovnikas: Automated outbound systems require hiring dedicated marketing engineers
Martin Gontovnikas (Gonto) · Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth · Feb 7, 2024 · at 8:00
Martin Gontovnikas (Hypergrowth Partners) explains the operational requirements for building complex, signal-based outbound marketing workflows.
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“To get it running, what you need is engineering in marketing. Which is not something very common, but to build this, you need to hire one or two engineers that are working on this, because some of these integrations, some of the things you need to check, they need to be there.”
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