Gonto: Proprietary communities fail for closed, paid SaaS products
Martin Gontovnikas (Gonto) · Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth · Feb 7, 2024 · at 23:41
Martin Gontovnikas, co-founder of Hypergrowth Partners, discusses community marketing strategies for SaaS companies during a SaaStr panel.
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“I think it makes sense to create your own community when you have something that is free for everybody, or it's a big portion that is free, or if it's open source, if it's a developer product. But if it's not that, then you have a closed product. People need to pay. They don't want to be part of your community.”
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