Insight certainty 4/5 debate potential 3/5

Lang: SMB SaaS cannot scale if CEOs help close $6,000 deals

Daniel Laniado (Daniel Lang) · Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO · Sep 6, 2024 · at 27:17

Mangomint CEO Daniel Lang discusses why CEOs of high-velocity SMB SaaS companies should avoid participating directly in sales deal closings.

0:00 / 0:14exact quote · 14.2s
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“When you built like a high velocity sales motion, you gotta find the systems to make it scale. And it can't be that, oh, you know, we need someone to help close to steel. Let's bring in the CEO when the deal size is only like, you know, six, seven, eight K ACV.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Daniel Laniado (Daniel Lang)

Insight
Lang: Rushing SMB onboarding actually lowers successful go-live rates
“Meaning sometimes, you know, you think that, oh, like more momentum is a good thing and let's, you know, onboard you really quick. Let's go live next week. But actually the success rate drops quite a bit when you push that hard for it because you know, you wan…”
Daniel Laniado (Daniel Lang) Sep 6, 2024 ▶ 15:10 Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
Disclosure
Lang: Mangomint incentivizes sales reps to keep initial deal sizes smaller
“We don't actually want you to buy payroll on day one. Like we will actively discourage you. We incentivize our sales reps to keep the deal sizes lower at the time it closes because the chance of success is that much higher. And we know that, hey, once they are…”
Daniel Laniado (Daniel Lang) Sep 6, 2024 ▶ 16:40 Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
Assertion Not checkable as stated
Lang: Mangomint's CEO has not joined a sales call in 1,500 deals
“I haven't been talked to any sales prospect of the last, let's say, 1500 customers that we onboarded.”
Daniel Laniado (Daniel Lang) Sep 6, 2024 ▶ 27:02 Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
Assertion Not checkable as stated
Lang: Mangomint is approaching $1B in annual payment processing
“We're coming up on like processing almost a billion dollars in transactions annually”
Daniel Laniado (Daniel Lang) Sep 6, 2024 ▶ 7:31 Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
Insight
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Daniel Laniado (Daniel Lang) Sep 6, 2024 ▶ 9:06 Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
Insight
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“When you think about NRR with most enterprise software, a lot of it comes from seat expansion where you just get more folks to use your tool. We don't have that, right? Like there's none of that going on. So the expansion can only come from selling them new pr…”
Daniel Laniado (Daniel Lang) Sep 6, 2024 ▶ 18:26 Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
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