Conrad: Rippling uses internal ML ad engine to route cross-sell leads
Parker Conrad · Rippling CEO Parker Conrad's Theory of the Compound Startup: Disrupting How We Think About Software · Jun 27, 2023 · at 28:14
Parker Conrad, CEO of Rippling, details the technical mechanics behind how Rippling cross-sells its dozens of SKUs to existing customers.
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“We have an internal, effectively like an in-house system that is effectively like an ad system that we use internally that, that basically individual product teams can, Place, like, ads and promotions inside of our product, and we have a lot of, I hate myself for using the term AI or machine learning, because. ... But we have, like, some AI, you know, there's, like, you know, sort of assessing, like, for this specific customer and this specific contact at that particular customer at this moment in time, which, you know, all of the, sort of, individual creatives are competing with each other, and they, The sort of machine learning system is making a decision about sort of what to optimize for and what to show the customer and they're, what are they most likely to convert on? And that's what then drives a lot of like leads across to the account management team.”
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