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Jacobsohn: Sales Commissions Do Not Motivate Software Channel Partners

Sean Jacobsohn · Increasing Runway Without Sacrificing Growth with Norwest Venture Partners and Andreessen Horowitz · Nov 3, 2022 · at 8:10

Sean Jacobsohn, Partner at Norwest Venture Partners, outlines strategies for software startups establishing distribution partnerships.

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“There's no amount of money you can give a partner to motivate them to represent you. What's going to really motivate them is helping them sell more of their own product more quickly.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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