Siroker: Optimizely remains heavily underpriced relative to customer ROI
Dan Siroker · How to Break Out and Really Scale · Jul 7, 2017 · at 27:26
Optimizely founder Dan Siroker discusses pricing strategy and value capture during an interview with Bain Capital Ventures' Ajay Agarwal.
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“I think early on, ah, and still, even to this day, ah, we're very underpriced. People look at our product and, you know, when they're thinking about renewing, they're looking at the millions of dollars of Lyft they're getting, ah, and maybe the hundreds of thousands of dollars they're spending on Optimizely.”
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