Siroker: Optimizely operated without multivariate testing for a year and a half
Dan Siroker · How to Break Out and Really Scale · Jul 7, 2017 · at 3:49
Dan Siroker explains to Ajay Agarwal how Optimizely prioritized ease of use and avoided complex features when launching.
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“We didn't have features that people assumed were, ah, must haves, things like multivariate testing. We didn't have that for a year and a half.”
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