Halligan: HubSpot made its CRM free forever to compete with Salesforce
Brian Halligan · The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan · Mar 7, 2019 · at 16:36
HubSpot CEO Brian Halligan explains the product and pricing strategy behind launching HubSpot CRM to compete against incumbent Salesforce.
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“When we go to market in the same market, we can't just build a me too product. We need to build a lighter product more consumer grade in the front end, enterprise grade in the back end. And we need to have an innovative go to market model. So when we built our CRM, we said, let's make it free. Let's make it free forever.”
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