Insight certainty 4/5 debate potential 2/5

Lemkin: Vertical SaaS will surge because SMBs cannot find human workers

Jason Lemkin · Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO · Sep 6, 2024 · at 25:11

SaaStr founder Jason Lemkin contrasts enterprise software (cutting headcount) with vertical SMB SaaS (filling labor shortages).

0:00 / 0:33exact quote · 33.7s
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“I think in the enterprise AI and automation are about cutting headcount. Let's cut half of the thousand agents we have doing support. My thesis is vertical SAS is blowing is going to blow up because there just aren't anyone to do the work. There's just no, first of all, it's 22 bucks an hour instead of 13, but I just can't find anyone at my salon, right? I think we're gonna, the amount, whether you can directly charge for that, right, which maybe you can't with SMBs, you can't charge per, per, per interaction like Zendesk does, but I think it's gonna blow up all these categories when there's no people, we need software because there's no humans to do the work, right?”

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