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Gabrisko: Silicon Valley startups are difficult early customers due to build-vs-buy

Ron Gabrisko · From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship · Feb 7, 2025 · at 19:12

Ron Gabrisko, CRO of Databricks, explains why Databricks shifted focus from Silicon Valley inside sales to traditional enterprise field sales.

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“We were trying to sell to all the smartest Silicon Valley tech companies, which is actually pretty hard. A lot of those folks like to build their own stuff, right? They're early adopters of tech, but they're also like harder to get big dollars out of early in a company.”

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