Lerutte: Tailored sales decks save buyers from creating internal pitch decks
Amelia Lerutte · SaaStr's Top 10+ AI Agents: AI SDR, AI BDR, AI RevOps + More: The How, The Who, The Why · Sep 23, 2025 · at 44:29
Amelia Lerutte, Chief AI Officer at SaaStr, explains why generating tailored collateral with AI tools improves enterprise sales conversions.
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“Send them a either pre or post sale, highly customized deck. They can share it around. Like a lot of the times we do these decks now and send to folks, they, the number one response I surprisingly get is like, oh, I was going to have to actually do that myself so I could show the rest of my team, or I could show it to our decision maker or our buyer, or actually legal need something for like procurement. So a lot of times it will actually, not only does it look a lot better, it feels a lot better. It's more customized to them. It will save your buyer a step. And so obviously when you think about those implications, you want to make your buying process as easy as possible.”
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