This episode carries Romain Lapeyre's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Romain Lapeyre, CEO of Gorgias, details Gorgias's customer acquisition channel breakdown during a live Q&A.
quote is from the automated transcript, cleaned for reading:
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More from Romain Lapeyre
AssertionNot publicly verifiable
Shopify sees an 80% annual merchant churn rate, warns Romain Lapeyre
“What was interesting is that the yearly churn is 80% for Shopify. It's pretty frightening, because at the end of the year, there's only going to be 20% of the stores that work here at the beginning of the year that will still be around and still be your custom…”
Romain LapeyreMay 15, 2019▶ 5:36Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data
Insight
Founders should build data-driven growth machines at just 50 customers
“So I would argue that since now we have access to we have lots of data points about like trade shows we go to, the payment information, the sales data in our CRM. We can combine all these data points and start building the machine early on as soon as you have …”
Romain LapeyreMay 15, 2019▶ 3:47Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data
Insight
Startups should hire a growth stack manager as a single-digit hire
“I think you should do the same thing for somebody who manages all this growth stack. They should be a single digit higher as well, because it's gonna help you get faster to a thousand customers.”
Romain LapeyreMay 15, 2019▶ 24:23Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data
AssertionNot checkable as stated
Gorgias tripled identified leads using a 10-tool enrichment waterfall script
“We've built what we call a waterfall, which is essentially a script that starts with the cheaper tool... And essentially what we've done with that is that we've managed to roughly triple the amount of leads that we're able to identify from that process.”
Romain LapeyreFeb 11, 2022▶ 11:19Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
AssertionNot checkable as stated
Targeting outbound emails based on tech stack signals doubled reply rates
“Instead of sending the vanilla email, we say, Hey, like just notice you use recharge. You're probably getting those three questions from your subscribers. And we know like they can add up quite a bit and it turns out we integrate really well with them and we c…”
Romain LapeyreFeb 11, 2022▶ 13:58Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
Disclosure
Gorgias employs a full-time BDR solely to send leads to partners
“We hired a BDR whose job is to send leads to partners. Like that's their full-time job.”
Romain LapeyreFeb 11, 2022▶ 18:45Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
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