Targeting outbound emails based on tech stack signals doubled reply rates
Romain Lapeyre · Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre · Feb 11, 2022 · at 13:58
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Romain Lapeyre shares Gorgias' outbound experimentation data around integration-based personalization.
0:00 / 0:22exact quote · 22.5s
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“Instead of sending the vanilla email, we say, Hey, like just notice you use recharge. You're probably getting those three questions from your subscribers. And we know like they can add up quite a bit and it turns out we integrate really well with them and we can help you with those questions. And guess what? When you do that, you get about two X return on the open rate and the reply rate of those emails.”
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