Fox: Rapid User Acquisition Masks Underlying Churn in High-Growth Startups
Lucas Fox · SaaStr CRO Confidential: Brex GM of Startups Lucas Fox on Customer Retention and Expansion · Feb 16, 2023 · at 7:09
Lucas Fox, General Manager of Startups at Brex, explains how strong top-line sales growth causes startups to overlook customer churn.
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“The challenge with some of these high growth companies like Brex is that user acquisition, net new user acquisition, Sort of obfuscates the problems of customers churning, because you're still growing revenue a lot month over month. And so despite having churn, you just don't pay attention to it.”
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