Bessemer's Talia Goldberg: COGS Is the New CAC in AI Business Models
Talia Goldberg · Anthropic, Cursor, FaL & Bessemer Venture Partners: The Realities of Scaling AI · Sep 5, 2025 · at 9:48
Bessemer Partner Talia Goldberg outlines a framework for evaluating unit economics in AI companies with high compute costs.
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“I have a saying at Bessemer that I started saying a year ago, which is that COGS are the new CAC, which is that you can spend a lot on, on COGS, but it means that you also can't then be spending a lot on CAC in customer acquisition.”
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