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Harry Briggs explains the strategic risks European tech companies face when deciding whether to compete globally or remain regional champions.
“And what we have seen in Europe quite a bit is companies that became, you know, regional winners, But then the global winner came in at some point and kind of steamrolled, not completely, but, you know, eroded their market and stopped them from growing.”
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More from Harry Briggs
Opinion
Briggs: European startups almost always botch their first US sales hire
“You know, probably the hardest role that I see in the companies I work with is, you know, a European team hiring their first US sales director, and they always seem to get it wrong. And they probably always give that person a bit too long before they realize t…”
Harry BriggsSep 15, 2022▶ 32:00Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
Insight
Briggs: International expansion shouldn't be an escape from domestic growth problems
“So I think the question that you should be asking when you're thinking about going international is Are you expanding to escape your problems, or do you actually have something worth scaling?”
Harry BriggsSep 15, 2022▶ 5:52Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
Insight
Briggs: Marketplace retention cohorts should improve as the platform scales
“Ideally, particularly in marketplace businesses, cohorts should be improving as you scale.”
Harry BriggsSep 15, 2022▶ 9:32Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
AssertionNot checkable as stated
Briggs: Paddle's US expansion only took off after hiring a dedicated US team
“It wasn't really until they hired a dedicated US team, so they were UK based and selling globally from the UK for a long time. It wasn't until they had a team completely dedicated to the US that the US really, really started to take off.”
Harry BriggsSep 15, 2022▶ 11:02Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
AssertionNot checkable as stated
Briggs: MacPaw's organic growth flattered Paddle's early startup growth metrics
“They had one huge whale customer. They're called Mac Paw. And Mac Paw kept growing themselves. So it was flattering their growth numbers.”
Harry BriggsSep 15, 2022▶ 11:39Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
AssertionSupported
Briggs: Plum Guide shifted to vetting homes only upon first booking
“They were only approving 10% of homes. That's hard to scale. But the pandemic actually helped them because, you know, it forced them to be way more efficient. It forced them to conserve cash and they managed to automate a lot of those tests and they changed th…”
Harry BriggsSep 15, 2022▶ 15:41Successful Scaling Across Markets, From a Founder Turned VC | OMERS Ventures MP Harry Briggs
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