Dubugras: Brex Paid $300,000 for Three Months of San Francisco Billboards
Henrique Dubugras · Lessons From a Second-Time Founder: How Brex Went From 0 - $1B in Under 2 Years · Apr 22, 2019 · at 16:51
Henrique Dubugras, co-founder of Brex, discusses the marketing strategy and cost behind Brex's famous early outdoor billboard campaign in San Francisco.
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“We paid, like, 300,000 dollars for three months of, like, a lot of billboards.”
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