Lee: Enterprise software buyers in China are budget-based, not SaaS-based
Jenny Lee · Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV · Apr 13, 2023 · at 16:39
Jenny Lee, Managing Partner at GGV Capital, explains why standard Western SaaS playbooks and pricing templates fail when applied to Chinese enterprise software markets.
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“In China, when you look at so-called SaaS companies, they are, You know, same thing, trying to address similar issues, but the way the market is set up is that many of the customers are budget-based. They are not SaaS-based. They're not going to pay you per month, per week, per year.”
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