Varney: Twilio hosts enterprise hackathons to bridge developers and business executives
Sarah Varney · Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda · Dec 21, 2021 · at 30:00
Sarah Varney, VP of Marketing at Twilio, explains how Twilio unites bottom-up developer engagement with top-down enterprise sales motions.
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“We have what we call enterprise hackathons now, and so we will bring developers along with the line of business owners at an account together. We'll have them hack on real problems that they're having in their company, and at the end of the day, they'll do, like, an American Idol style demo competition on what they build.”
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