Liu: Pitching 'software creation' fails because it is not a burning need
Howie Liu · Lessons in Scaling a Low Code Platform with Airtable's CEO Howie Liu · Dec 10, 2020 · at 19:19
Airtable co-founder and CEO Howie Liu explains why Airtable's early broad positioning pitch failed to resonate with customers.
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“The software creation pitch that I described earlier was faulty because I think it's not obvious to the average customer or to most customers. Why do I need to create software in the first place? Right. It's not a need that's burning in their minds... Just saying, Hey, we're a self creation platform. That wasn't enough because it's not clear that people need that in the first place.”
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