Cabane: Top SaaS companies achieve $1.05 CAC versus $1.80 for peers
Guillaume Cabane · Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth · Feb 7, 2024 · at 2:30
Guillaume Cabane presents benchmark data from a KeyBanc Capital survey during a SaaStr panel on low-CAC go-to-market strategies.
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“The best companies, so the top companies, have a significantly Lower CAC than the rest. Now, that might sound obvious, but when you look at the data here at the bottom of this slide, you're seeing it is, like, one dollar and five cents versus one dollar 80”
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