Roberge: HubSpot held monthly executive 'mini boards' to review team retention
Mark Roberge · Sales AMA: Your Burning Questions Answered · Jan 24, 2018 · at 17:47
Mark Roberge (former CRO at HubSpot and Senior Lecturer at Harvard Business School) discusses aligning sales, marketing, and customer success around customer retention and SaaS economics.
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“On a monthly basis, we had a full day meeting where each one of those leadership teams came in for an hour and presented to the mini board. And the mini board was our CEO, our CFO, our head of sales, our CMO, you know, and we were the ones asking them, hey, why is your churn down? And why is your revenue slower than it should be? And they were there for an hour presenting like it was a board meeting.”
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