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Halligan: HubSpot Required New Sales Reps to Build a Real Website

Brian Halligan · HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works · Jan 3, 2025 · at 19:03

HubSpot co-founder Brian Halligan explains the hands-on product onboarding methodology he used when training early sales hires at the company.

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“One of the things we did, I don't even know if we still did it at HubSpot, is when we hired a new rep, their training, what's in sales training, then training wise, okay, you gotta learn HubSpot. Pick, start your own small business, buy the main, build a website. Put your contacts in there, sync your LinkedIn and do an email marketing campaign. And then the test was after the three weeks of training, I would, the test was in front of me. They had to present their business to me and show me their website, show me all that.”

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