Ciara Peter

SVP of Product, Robin · 1 appearance on the record.

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Ciara Peter is an enterprise software executive known for bringing consumer-grade user experiences to enterprise SaaS platforms at scale. Over her career, she has held senior product and design leadership roles at companies including Robin, Medallia, Gainsight, Box, BetterWorks, and Salesforce.

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5 insights · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

What they said5 Episodes1

Everything Ciara Peter said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Peter: Explaining deprioritization to CEOs is more critical than explaining prioritization

“Most founders are going to have the big idea to start the company, and they're going to have many ideas that are all top priorities, and so I think it's the job of the VP of product to be able to not just prioritize those ideas but really do the analysis and g…”

Ciara Peter Nov 1, 2017 ▶ 13:25 What a Great VP of Product Really Does | SaaStr

Insight

Peter: Enterprise design should sit within product due to shared goals

“I think in an enterprise, ah, organization where you have a different buyer and a different end user, you might have like four, you know, three, four percentage you work with. I think it's okay for design to be nested within product because you really have the…”

Ciara Peter Nov 1, 2017 ▶ 17:45 What a Great VP of Product Really Does | SaaStr

Insight

Peter: Direct customer interaction makes engineering trade-off discussions significantly easier

“Complete a hundred user research activities per quarter, and then engineers either spend a day with support or they do three sales calls. And the reason I'm, the reason I think this actually has a lot to do with process is that you know, everyone has these lik…”

Ciara Peter Nov 1, 2017 ▶ 21:53 What a Great VP of Product Really Does | SaaStr

Insight

Peter: PM candidates should submit sample PRDs to prove goal clarity

“We ask of designers to see their portfolio. We ask of engineers to do a code exercise, but we don't really ask anything of product managers. And so, you know, I think asking to see a requirements document or any, you know, if they're, you know, senior person p…”

Ciara Peter Nov 1, 2017 ▶ 28:11 What a Great VP of Product Really Does | SaaStr

Insight

Peter: Product leadership rests on conductor, communicator, and coach roles

“I'd say that there are probably like three roles within the VP of product. So the conductor, the communicator, and the coach. I call these like the three C's of product leadership. And what that means is like, as a conductor, you're, you know, the product is y…”

Ciara Peter Nov 1, 2017 ▶ 2:46 What a Great VP of Product Really Does | SaaStr

Appearances (1)

Episode	Date	Speaking time
What a Great VP of Product Really Does \| SaaStr	Nov 1, 2017	10m

Ciara Peter

Appearances (1)

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