Jul 20, 2020 · 17m · saastr

The Top 10 Questions to Ask Any VP of Sales

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In this masterclass on executive hiring, the presenter outlines eleven critical interview questions designed to help startup founders identify, evaluate, and hire a high-impact Vice President of Sales while avoiding costly mis-hires.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. How this is scored →

Jason as informed peer 0.0 Guest teaching 0.0 Guest disagreement 0.0 Jason pushing back 0.0
05100:0010:000:00–2:20 · Jason as informed peer 0/10 The Critical Importance of the VP of Sales Hire Monologue format where the presenter outlines the critical risks of hiring the wrong VP of sales and introduces the premise of the episode. There is no guest interaction or debate.2:21–5:21 · Jason as informed peer 0/10 Question 1: Assessing Required Team Size and Capacity Math Solo lecture explaining how to evaluate a sales leader's grasp of team sizing math and average contract value fit. No back-and-forth conversation occurs.5:23–8:08 · Jason as informed peer 0/10 Question 3: Team Building and Direct Recruiting Experience Solo presentation covering questions on direct recruiting track records and tech stack fluency, ending on an incidental vocal artifact with no actual dialogue.8:09–10:19 · Jason as informed peer 0/10 Question 5: Talent Followership and Pipeline of Proven Reps The presenter explains the importance of talent followership and customer success alignment in a continuous solo format.10:21–12:37 · Jason as informed peer 0/10 Question 7: Navigating Competitive Environments Versus Budget Battles Monologue breaking down how candidates handle competitive differentiation versus budget competition and FUD in the marketplace.12:38–15:12 · Jason as informed peer 0/10 Question 9: Sales Support and Technical Resource Requirements The presenter details questions on technical sales support needs and setting 120-day revenue expectations without any substantive guest dialogue.15:13–17:24 · Jason as informed peer 0/10 Bonus Question 11 & Summary: Marketing Alignment and Stretch VP Guidance Concluding monologue addressing alignment between sales and marketing leadership and summarizing guidance for evaluating stretch VP candidates.0:00–2:20 · Guest teaching 0/10 The Critical Importance of the VP of Sales Hire Monologue format where the presenter outlines the critical risks of hiring the wrong VP of sales and introduces the premise of the episode. There is no guest interaction or debate.2:21–5:21 · Guest teaching 0/10 Question 1: Assessing Required Team Size and Capacity Math Solo lecture explaining how to evaluate a sales leader's grasp of team sizing math and average contract value fit. No back-and-forth conversation occurs.5:23–8:08 · Guest teaching 0/10 Question 3: Team Building and Direct Recruiting Experience Solo presentation covering questions on direct recruiting track records and tech stack fluency, ending on an incidental vocal artifact with no actual dialogue.8:09–10:19 · Guest teaching 0/10 Question 5: Talent Followership and Pipeline of Proven Reps The presenter explains the importance of talent followership and customer success alignment in a continuous solo format.10:21–12:37 · Guest teaching 0/10 Question 7: Navigating Competitive Environments Versus Budget Battles Monologue breaking down how candidates handle competitive differentiation versus budget competition and FUD in the marketplace.12:38–15:12 · Guest teaching 0/10 Question 9: Sales Support and Technical Resource Requirements The presenter details questions on technical sales support needs and setting 120-day revenue expectations without any substantive guest dialogue.15:13–17:24 · Guest teaching 0/10 Bonus Question 11 & Summary: Marketing Alignment and Stretch VP Guidance Concluding monologue addressing alignment between sales and marketing leadership and summarizing guidance for evaluating stretch VP candidates.0:00–2:20 · Guest disagreement 0/10 The Critical Importance of the VP of Sales Hire Monologue format where the presenter outlines the critical risks of hiring the wrong VP of sales and introduces the premise of the episode. There is no guest interaction or debate.2:21–5:21 · Guest disagreement 0/10 Question 1: Assessing Required Team Size and Capacity Math Solo lecture explaining how to evaluate a sales leader's grasp of team sizing math and average contract value fit. No back-and-forth conversation occurs.5:23–8:08 · Guest disagreement 0/10 Question 3: Team Building and Direct Recruiting Experience Solo presentation covering questions on direct recruiting track records and tech stack fluency, ending on an incidental vocal artifact with no actual dialogue.8:09–10:19 · Guest disagreement 0/10 Question 5: Talent Followership and Pipeline of Proven Reps The presenter explains the importance of talent followership and customer success alignment in a continuous solo format.10:21–12:37 · Guest disagreement 0/10 Question 7: Navigating Competitive Environments Versus Budget Battles Monologue breaking down how candidates handle competitive differentiation versus budget competition and FUD in the marketplace.12:38–15:12 · Guest disagreement 0/10 Question 9: Sales Support and Technical Resource Requirements The presenter details questions on technical sales support needs and setting 120-day revenue expectations without any substantive guest dialogue.15:13–17:24 · Guest disagreement 0/10 Bonus Question 11 & Summary: Marketing Alignment and Stretch VP Guidance Concluding monologue addressing alignment between sales and marketing leadership and summarizing guidance for evaluating stretch VP candidates.0:00–2:20 · Jason pushing back 0/10 The Critical Importance of the VP of Sales Hire Monologue format where the presenter outlines the critical risks of hiring the wrong VP of sales and introduces the premise of the episode. There is no guest interaction or debate.2:21–5:21 · Jason pushing back 0/10 Question 1: Assessing Required Team Size and Capacity Math Solo lecture explaining how to evaluate a sales leader's grasp of team sizing math and average contract value fit. No back-and-forth conversation occurs.5:23–8:08 · Jason pushing back 0/10 Question 3: Team Building and Direct Recruiting Experience Solo presentation covering questions on direct recruiting track records and tech stack fluency, ending on an incidental vocal artifact with no actual dialogue.8:09–10:19 · Jason pushing back 0/10 Question 5: Talent Followership and Pipeline of Proven Reps The presenter explains the importance of talent followership and customer success alignment in a continuous solo format.10:21–12:37 · Jason pushing back 0/10 Question 7: Navigating Competitive Environments Versus Budget Battles Monologue breaking down how candidates handle competitive differentiation versus budget competition and FUD in the marketplace.12:38–15:12 · Jason pushing back 0/10 Question 9: Sales Support and Technical Resource Requirements The presenter details questions on technical sales support needs and setting 120-day revenue expectations without any substantive guest dialogue.15:13–17:24 · Jason pushing back 0/10 Bonus Question 11 & Summary: Marketing Alignment and Stretch VP Guidance Concluding monologue addressing alignment between sales and marketing leadership and summarizing guidance for evaluating stretch VP candidates.

speaking balance: gold is Jason, purple is the guest (3 minute bins)

0:00 · Jason 0% · guest 100%0:00 · Jason 0% · guest 100%3:00 · Jason 0% · guest 100%3:00 · Jason 0% · guest 100%6:00 · Jason 0% · guest 100%6:00 · Jason 0% · guest 100%9:00 · Jason 0% · guest 100%9:00 · Jason 0% · guest 100%12:00 · Jason 0% · guest 100%12:00 · Jason 0% · guest 100%15:00 · Jason 0% · guest 100%15:00 · Jason 0% · guest 100%
Sharpest disagreement ▶ 14:30 Monologue critique of yes-men

In a solo monologue format, no guest combativeness occurs; the presenter merely acts out an exaggerated candidate pitch.

Hardest push from Jason ▶ 3:00 Dismissal of vague capacity planning

The presenter rejects hypothetical candidate excuses regarding missing data in a solo instructional monologue.

Biggest teaching moment ▶ 3:30 Instruction on deal-size specialization

The presenter instructs listeners on how ACV bands dictate sales playbooks in an entirely one-sided presentation.

Jason holds their own ▶ 14:39 Calling out impossible ramp curves

The presenter demonstrates industry expertise by doing the mathematical breakdown showing why doubling revenue in 120 days is impossible.

the scores for every segment, with the reasoning behind each
ChapterTopicJason as informed peerGuest teachingGuest disagreementJason pushing backWhy
The Critical Importance of the VP of Sales Hire 0000 Monologue format where the presenter outlines the critical risks of hiring the wrong VP of sales and introduces the premise of the episode. There is no guest interaction or debate.
Question 1: Assessing Required Team Size and Capacity Math 0000 Solo lecture explaining how to evaluate a sales leader's grasp of team sizing math and average contract value fit. No back-and-forth conversation occurs.
Question 3: Team Building and Direct Recruiting Experience 0000 Solo presentation covering questions on direct recruiting track records and tech stack fluency, ending on an incidental vocal artifact with no actual dialogue.
Question 5: Talent Followership and Pipeline of Proven Reps 0000 The presenter explains the importance of talent followership and customer success alignment in a continuous solo format.
Question 7: Navigating Competitive Environments Versus Budget Battles 0000 Monologue breaking down how candidates handle competitive differentiation versus budget competition and FUD in the marketplace.
Question 9: Sales Support and Technical Resource Requirements 0000 The presenter details questions on technical sales support needs and setting 120-day revenue expectations without any substantive guest dialogue.
Bonus Question 11 & Summary: Marketing Alignment and Stretch VP Guidance 0000 Concluding monologue addressing alignment between sales and marketing leadership and summarizing guidance for evaluating stretch VP candidates.

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