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TCV

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Mar 17, 2018 by Jason Lemkin · said 1 times in 1 episodes since 2022 · across every show →

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brought up most by Jason Lemkin (1)

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Everything said about TCV, oldest first

Mar 17, 2018 positive
Insight
Lemkin: SaaS Startups Underspend If CAC Is Below 20–25% of TCV
“If you're not spending 20 to 25% of the TCV, of the total value of the whole customer's lifetime, in the early days, you're definitely under spending.”
Jason Lemkin Mar 17, 2018 ▶ 20:10 SaaStrPRO AMA with Jason Lemkin
Aug 3, 2022 negative
Opinion
Alter: Venture investors treat total contract value metrics with skepticism
“Investors have began to take this with a grain of salt, particularly in today's market. Nothing is for sure.”
Molly Alter Aug 3, 2022 ▶ 24:32 The Metrics that Matter, Whether You Are Raising $1m or $100m | Index Ventures Partner Molly Alter
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